"Make It Happen", Words of Kevin Nash that were the driving force behind making Nash Tackle the global brand it is today. Whenever our backs were against the wall or something needed to be done, there'd be no "Can you do it", no hesitation, only three famous words... "Make It Happen"

It only seemed fitting that those words are now etched in our history, it became a slogan. That slogan became an ethos, in not only the way that we work, but the way that we fish, the way that we are.

It's not about being the "best", working the hardest or trying to brag.
It's a mindset shift to realise you're in control of your own destiny. It's a reminder to get yourself out, not sitting behind static rods or wasting away indoors, but to explore, to find, to hunt... to ensure your hobby and life is exactly what you want it to be.

Because at the end of the day it's you who has the final say... to suffer in quiet surrender... or to take the bull by the horns, dedicate yourself and Make It Happen.

There are no resting on laurels, there are no guarantees, purely a drive and an effort level to Make It Happen regardless of the circumstances.